Cardinale Shoes
Craftsmanship tradition, digital presence
and ongoing
partnership
Owner Cardinale Milano
Craftsmanship tradition, digital presence
CARDINALE SHOES: THE CHALLENGE
Bringing the quality and care of footwear online: the challenge of Cardinale Scarpe
Cardinale Scarpe has been a landmark since 1978 for quality handcrafted footwear, bags, and accessories, in the heart of Milan on via Belfiore.
Bringing online the authentic style, philosophy, and tailor-made care of Cardinale, creating a digital experience that conveys the atmosphere of the historic Milanese workshop and facilitates purchases on all devices.
This was our goal.
HOW WE WORKED
2 phases of intervention
Creative analysis and copywriting
We have analyzed the brand's history, collected testimonials, key phrases (“Passion, dedication, and attention to detail since 1978”), and structured content that highlights:
The familial origin and the story of generations.
The human and “artisanal” approach in store welcome and customer service.
The pride of Italian production, with a narrative on collections and craftsmanship.
Texts for the pages “The Story,” “The Philosophy,” “How to Buy,” and the call-to-action have been designed to engage users not only as buyers but as guests, inviting them to discover the products and visit the store in person.
Magento mobile-first design and development
The site is built on Magento, the most robust and flexible e-commerce platform. Our intervention included:
UX/UI design: elegant layout, color palette inspired by the workshop and materials, sections dedicated to collections, leather goods, accessories, gift ideas, and gift wrapping.
Responsive experience: smooth navigation on mobile,
desktop, and tablet.
Blog and content: in-depth articles on handcrafted shoes, style tips, focus on history and ceremonies, creating value for SEO and brand storytelling.
Product sheets and storytelling: professional photography, descriptive texts on craftsmanship processes, size guides, intuitive filters.
Digital services: online purchasing guide, orders and shipping, returns and refunds, payment methods, direct assistance via phone.
Social & newsletter integration: visible links to Instagram and Facebook, newsletter signup
to build customer loyalty and keep them
updated on events and news.
RESULTS
A website that tells stories, drives trust, and boosts sales.
Increase in digital presence:
the website gains visibility on search engines and facilitates purchases while maintaining a premium identity.
Improvement of customer experience:
digital support for customers, dedicated assistance, and tailored services like shoe care.
Identity storytelling:
copywriting and structure enhance tradition, strengthening brand reputation and emotional connection with customers.
OUR METHOD
We don't just build websites: we listen, tailor them to fit, and tell your story.
With Cardinale Scarpe, we have created a true digital representation of the workshop, using robust platforms, bespoke copywriting, attention to detail, and ongoing support.
No cookie-cutter solutions, only identity and tangible results.
Do you want to bring your authenticity online?
"Professionalism, promptness, and customer care: Droplet expertly guided us in creating our website, ensuring constant support even after the launch."