RB Sementi

Quality seeds and consulting for professional agriculture.

"With Droplet, we made our online catalog more accessible and scalable, and demand has increased from both hobbyists and professional clients."

    Nicolò Bertolino
    Nicolò Bertolino

    CEO Oceanic srl/RB Sementi

    Online from: 11/2022

    rbsementi.com

    E-Commerce B2B/B2C

    Site development on MAGENTO platform

    Client: RB Sementi

    RB SEEDS:
    TRADITION AND AGRICULTURE MEET DIGITAL TECHNOLOGY

    A story that deserved the web

    Since 1946, RB Sementi has been synonymous with excellence in professional agriculture. Over 70 years of history—born from the vision of founder Roberto Bertolino and fueled by a multigenerational passion for crops and nature—have built a wealth of knowledge that professionals, agricultural consortia, and enthusiasts recognize and value. But tradition does not mean stagnation.
    In 2022, RB Sementi decided to take this legacy digital: rbsementi.com was born. A strategic step that preserves the company values of quality, consulting, and reliability while embracing the opportunities of B2B/B2C e-commerce.

    One of the strongest assets of RB Sementi? Customization.
    Each packet of seeds is packaged according to the exact needs of the client—variety, quantity, specifications. This is not just a service: it is a guarantee of optimal germination results and harvest yield. In the digital realm, this philosophy remains unchanged.

    RB: 3 BUSINESS SECTORS

    🌾 Professional seeds: the core business

    🌱 Hobbies and gardening: the consumer market

    👨‍🌾 Agronomic Consulting: The Added Value

    B2B: the difference in the agricultural sector

    The heart of the RB business:
    The professional B2B area

    In the professional seed market, B2B is not an option: it is the engine of the business.
    Farmers, agricultural companies, and retailers represent 70-80% of the revenue, with recurring orders, significant volumes, and margins that make the entire operation sustainable.

    For this reason, we have designed a dual-track e-commerce architecture that clearly distinguishes the B2C (hobbyists) experience from the B2B (professionals) experience, creating two parallel but perfectly integrated ecosystems within the same Magento platform.

    Area B2B: not just different prices

    Restricted access system and VAT validation

    Droplet has developed an automated registration and verification system that:

    • automatically activates verified B2B profiles with immediate access
    • manages manual approval levels for strategic corporate clients
    • creates multi-user business accounts (buyers, decision makers, procurement managers)

    Dynamic and tiered pricing engine

    Not just a simple fixed discount, but an intelligent pricing engine that calculates in real-time:

    • progressive discounts based on volume tiers (e.g., 0-100kg, 100-500kg, >500kg)
    • differentiated prices by product category (certified seeds vs. standard)
    • custom price lists for strategic account clients
    • dedicated B2B promotions (e.g., early booking, off-season)
    • prices visible only after login to protect commercial policies

    Extended catalog and professional products

    The B2B area unlocks access to:

    • industrial packaging: bags of 25kg, big bags, bulk formats
    • certified varieties: seeds with plant health certification and lot traceability
    • exclusive professional products: not available in the consumer catalog
    • detailed technical data sheets: germination, purity, sowing period, resistances

    Advanced B2B Features

    1. Quick order & fast reorder

    Professionals do not have time to waste. Droplet has created:

    • quick ordering via CSV: upload a list and the system fills the cart automatically
    • reorder from order history: one click to repeat the last order
    • permanent wish lists: save seasonal configurations (spring planting, autumn, etc.)
    • quick product codes: enter SKU/item code and add directly

    2. Order and budget management

    For structured agricultural companies:

    • draft orders: create, save, and finalize after internal approval
    • cost center: tag orders by department/crop/project
    • scheduled recurring orders: automation for seasonal purchases

    3. Professional tax documentation

    Direct integration with management software for:

    • B2B electronic invoicing (XML + PEC)
    • automatic delivery notes with product batch barcode
    • phytosanitary certificates digitally attached
    • customs documents for export (UK post-Brexit)
    • safety data sheets (SDS) for regulated products

    4. Integrated technical support

    A unique value for professional B2B:

    • direct chat with agronomist Roberto (in-platform messaging)
    • product consulting request before purchase
    • customer technical history: tracking sowings, yields, issues
    • custom alerts: notifications on optimal sowing time for the geographic area

    5. Flexible payment terms

    Essential in agricultural B2B:

    • deferred payment (30/60/90 days end of month)
    • bank transfer with dedicated IBAN
    • advance and deposit management for scheduled orders
    THE GOAL:
    DIGITALIZE WHILE KEEPING THE ESSENCE

    The rbsementi.com project is not just a redesign, it's a strategic evolution.
    The challenge: to bring online the 70+ years of expertise and reliability of RB Sementi without compromising the brand identity.
    How did we achieve this?

    Strategic consulting:
    Before any line of code, we understood how to translate 'tradition, quality, professionalism' into digital UX;

    Integrated systems implementation:
    Data management, inventory management, and logistics—all synchronized;

    Custom software applications:
    Dedicated features to support both B2B and B2C sales, along with post-sale consulting;

    True partnership:
    We don't just deliver the project—we remain partners in post-launch support.
    The result? An e-commerce platform that is as efficient as the roots it carries in its DNA.

    OUR STRATEGY
    IN 7 STEPS

    From strategic analysis to post-launch support:
    how we build successful e-commerce sites

    Requirements Analysis:
    We listen deeply: client needs, target audience, competitors. We never assume anything.

    Design:
    UX strategy: how to facilitate the purchase of semi-professional products online? How to guide the hobbyist customer? Design tailored for them.

    Development:
    Full-stack development on Magento:
    performance, scalability, accessibility. Code that stands the test of time.

    Payment System Integration:
    Secure and reliable payments (PayPal, Stripe): the customer buys with confidence.
    Zero friction at checkout.

    Customization:
    Custom features that reflect RB’s value:
    smart order management, personalized emails,
    logistics integration, and automated labeling.

    Testing and Launch:
    Verification of e-commerce site functionality and launch on the web.

    Post-launch Support:
    A partnership that continues: maintenance, updates, 24/7 support
    for any critical issues. We are here to grow together.

    A PROJECT THAT GROWS

    Results

    What happens when tradition meets technology?
    Metrics that speak for themselves:

    📈 Product Catalog: +150% more references available online
    RB Seeds today offers a significantly broader online range, reaching new market segments.

    💰 Online Revenue: +56% YoY (2023-2025)
    "In the first year of operations, online sales nearly doubled—clear evidence that the market was ready for RB Digital Seeds."

    🚚 25% reduction in delivery times to the end customer
    thanks to the automation of the fresh product labeling preparation

    🔑 +45% of registered users
    in the area dedicated to professional users

    DROPLET BELIEVE IN SYNERGIES

    Do you want to transform your B2B business?

    Droplet has the experience and skills to design B2B e-commerce platforms that do more than just sell; they become strategic tools for business development.
    We have developed together with:

    info@droplet.it

    Your next
    successful e-commerce? Let’s build it together.

    DROPLET SRL · Via San Secondo 31, 10128 Turin, Italy
    Registered office: Via Bogino 13, 10024 Moncalieri (TO)
    VAT no. 08644420013 · REA TO-989557 · Share capital € 10,200

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