MADE by DROPLET

ClyUp,
ci guadagni Tu,
ci guadagna il Pianeta.

Clyup.com

ClyUp is not just a marketplace, it's a digital manifesto for the circular economy. The project is born from a shared vision among Droplet, Enginius, and ClyUp itself: to use technology to create a positive impact. This is not rhetoric, it's an operational strategy:

Circular economy: every transaction helps reduce waste and generate value
Enabling technology: blockchain to certify the origin and authenticity of creations
Social inclusion: users can monetize their own creations and skills
Measurable sustainability: every purchase tracks its environmental impact
The result? A community where doing good (for the planet) coincides with doing good (for oneself).

UN MARKETPLACE WITH DOUBLE IMPACT

For those who buy and sell: creativity with value
Sell, purchase, recreate. On ClyUp, every item has a story. Users don’t just sell objects—they sell creations, experiences, stories of sustainability. Blockchain certifies authenticity and provenance: from the product recreated by the local artisan to the restored vintage piece. The added value? Total trust and traceability. Buyers know exactly where the item comes from and what kind of impact it generates.

For the planet: every transaction has meaning.
Support people, help the Planet.
Every transaction on ClyUp creates impact: a percentage of the revenue is donated to social, educational, and environmental projects. But it is not just a donation—it's total transparency. Users see in real-time how their purchases contribute, which projects grow, and which goals are achieved.

Launch: July /22 (release 1)

The three pillars of our partnership:

Project: Positioning strategies and user experience
Development: Full-stack implementation with Agile + Scrum
Communication: Brand narrative and community building

A job:
in synergy

Combining the expertise and diverse skills present in the entities involved in the project (Droplet, and the same Clyup) has been from the very beginning the most crucial step to ensure the development of a project with a high degree of complexity and significant aspects of innovation.

Analysis and validation

A thorough analysis of business goals and two days of Workshop with stakeholders and the involvement of all professionals engaged was crucial for defining the objectives and user experience of the first release (July 22)

THE PROJECT

Development

MANAGEMENT APPROACH

The development of the project has followed an Agile approach carried out together with friends from Enginius using the Scrum methodology from the initial phases to the final phases of testing and code stabilization.

SMART PROTOTYPING

To facilitate its validation, the UX prototyping method has provided for the preparation of the web experience through the development of demo pages and interactions that can be immediately shared with clients and developers.

CMS CREATION

The choice of the platform Magento and the work of the Frontend and Backend developers at Droplet shaped the online site and enabled the integration of various features, including showcase shops, charity support, and payments through virtual wallets.

BLOCKCHAIN

The ability to certify your creations and begin telling their story. This is one of the most innovative aspects that have been implemented in Droplet's portal and at the same time a fundamental resource for creatives who want to protect their works.

COMMUNICATION

Video advertisement

Droplet created the video manifesto for Clyup, which encapsulates the spirit of the project born from the client's idea in just under two minutes, while also introducing the innovative features that set it apart from similar initiatives available online.

SOCIAL COMMUNICATION

The entire history and development of the project is accompanied by the online dissemination of social content with the dual objective of raising awareness about the importance of the social function of approaching the circular economy and creating a community of buyers/sellers who earn by fighting against waste.

Ready to build your next project?

Do you want to help change the future of our planet? Join the Clyup community and discover how circular economy and technology come together.

Rivendi, Acquista,

Ricrea!