Tell the gourmet excellence online:
the digital project of Prezzemolo & Vitale

From the heart of Sicily to London.
In collaboration with Synesthesia, Droplet has transformed the e-commerce of a historic company, making the purchase of its products a unique experience.

DISCOVER THE PROJECT
THE CONTEXT

Prezzemolo & Vitale has represented the excellence of Sicilian culinary tradition since 1984. With 9 stores between Palermo and London, the company has become a reference point for food lovers, offering a curated selection of Made in Italy products and local specialties, including Slow Food presidia.

THE CHALLENGE

In 2020, Prezzemolo & Vitale underwent an ambitious digital transformation: bringing online the shopping experience of a brand in the Large Scale Distribution sector that operates in geographically and legislatively distinct markets (Italy and the UK), while maintaining the artisanal care that characterizes their physical stores.


Project Complexity:

Multi-territoriality: managing different sales strategies for Italy and London

Complex catalog: thousands of products with differentiated management by type (fresh, dry, shippable)

Advanced shipping: same-day deliveries, time slots, in-store pickup, national shipping

Private label: integration of proprietary lines "Giù Giù" and "The Excellences of P&V"

Intelligent localization: automatic redirects based on postal codes and geographical availability

THE SOLUTION

Droplet developed the entire Magento 2 (Adobe Commerce) platform

Creating a custom e-commerce ecosystem tailored to the needs of a GDO player with international ambitions.

Architecture
and development

Core Technology

Platform:
Magento 2 (Adobe Commerce)

Approach:
Custom development with proprietary extensions

Integration:
Direct synchronization with the business management system

Dedicated Droplet Team

1 Project Manager
1 Frontend Developer
1 Backend Developer

Proprietary tools
developed

1. Geographic Location System

Droplet has designed an engine that analyzes the ZIP code entered by the user and:

Automatically redirects to the correct regional shop view
Filters the catalog to show only products available in that area
Manages localized pricing and promotions
Adapts the available shipping methods

2. Advanced Shipping Manager

A custom module that manages:
Eco Delivery: order grouping by area with route optimization
Express Delivery: same-day with time slot selection
Click & Collect: pick up at one of the 9 retail locations
National Shipping: automatic management of shippable vs. fresh products
Dynamic calculation of availability based on inventory and geographical area

3. Smart Product Selector

Innovative quantity selection system that allows users to: Choose the product based on the desired price (e.g., "€5 of ham")
Intuitive system for variable weight products
Automatic calculation of quantities in grams/kg
Available at every point on the site to speed up purchasing

4. Multi-Channel Order Management

Complete integration that allows for:

Receiving orders from web, mobile app (iOS/Android), and WhatsApp
Automatic/manual assignment of orders to retail locations
Barcode generation for physical checkout
Real-time synchronization with the company management system

Distinctive technical features

Advanced Multi-View Management
Each geographic area operates as an independent shop view with:

Specific product catalog
Differentiated pricing
Local inventory management
Dedicated shipping modes
Localized content

Scalability and Performance
The architecture developed by Driplet ensures:

Management of thousands of SKUs without performance loss
Database query optimization for large catalogs
Advanced caching for reduced loading times
Infrastructure ready for volume growth

Seamless Integration
A bi-directional synchronization system that connects:

E-commerce ↔ Business management
Web platform ↔ Native mobile app
Order system ↔ Physical retail locations
Inventory ↔ Real-time online availability

METHODOLOGY

IThe project was developed in partnership with Synesthesia, which oversaw the entire UX/UI design system,
allowing Droplet to focus on the technical excellence of the platform.

Agile Approach
Weekly sprints with joint reviews
Continuous coordination between Droplet and Synesthesia teams
Iterative testing with business stakeholders
Progressive deployment with controlled rollout


Focus on Quality
Systematic code reviews
Automated testing for critical components
Pre-production quality assurance
Post-launch monitoring with dedicated support

RESULTS AND IMPACT

The platform developed by Synesthesia/Droplet has allowed Prezzemolo & Vitale to:

  • Expand the market beyond the physical boundaries of stores
  • Optimize logistics with smart and eco-friendly deliveries
  • Manage the complexity of a retail catalog with boutique agility
  • Ensure scalability for future growth in new markets
  • Unifying channels (physical retail + digital) into an omnichannel experience
TECHNICAL SKILLS

Technology Stack

Magento 2 / Adobe Commerce
PHP Custom Development
MySQL Database Optimization
REST API Integration
Frontend: JavaScript/Vue.js
Mobile: iOS/Android integration


Distinctive Skills

B2C enterprise-level e-commerce
Custom Magento module development
Integration of management systems
Multi-store architecture
Complex shipping logic
Geolocation & localization

FINDINGS

The Prezzemolo & Vitale project showcases Droplet's ability to transform complex business requirements into elegant and high-performing technical solutions.
Through the development of proprietary tools and the smart extension of the Magento platform, we created an e-commerce site that does not just sell products online but digitally recreates the care and personalization experience that defines the brand's physical stores.
The platform is now ready to support Prezzemolo & Vitale in its national and international growth, ensuring technical robustness, flexibility, and scalability.